Are you still relying solely on field-based brand representatives to train retail sales associates? There’s a better way, and you’re only scratching the surface of the benefits that you could be getting from taking a digital approach to your retail sales enablement. From scaling and streamlining your training at a fraction of your usual cost, to tracking the usage of your content across all points of sale, a digital training scheme will greatly increase your sell through, engagement and customer experience. Fortunately, there’s no better time than now to digitise your sales training. Here’s why.
SELL BETTER, TOGETHER.
At Myagi, we love video. We know it’s the best way to quickly deliver detailed information to staff, equipping them with the tools they need to provide incredible customer experiences. But just because it can, doesn’t mean it always will—videos aren’t magic (though good editing they can give that impression), and a poorly-planned video can even hinder staff education.
Every brand will improve their bottom line by investing more time and energy in collaborating with their retail partners. That’s exactly why we built the Myagi platform to mend gaps in the flow of knowledge from your brands’ marketing department and retail sales floors.
In the age of omni-channel retail, the need for brands to create continuity across all their sales channels is increasingly important. Where brands now want consumers to have a consistent experience with their products wherever they may find them, the challenge of managing external factors impacting this is becoming a huge priority for a variety of brands across the globe. Without educating every part of your knowledge supply chain, the chance of creating a seamless experience for consumers is a hapless task.
Have you received an unwanted email from an e-commerce store recently?
How to demonstrate the real value of sales associate training
You know your sales associates are central to the experience customers enjoy in your stores.